Our Values Make a Difference Every Day

“It’s about understanding a group of people and giving them a voice to authentically express themselves.”

“Serve Youth” is a guiding principle for me and my colleagues. To me, it means understanding what motivates the next generation, and injecting those driving factors into our work. Every day we ask ourselves, “would the consumer stand behind this?” If so, we know we’re creating something that will resonate. If not, we know we need to reassess our point of view to match the zeitgeist.

I worked with the Social Impact team over the summer to host students from Out Metro West for a tour of WHQ and sneaker customization exercise. Seeing how appreciative these students were to have Converse welcome them and provide an outlet for expression showed me how strong of a connection people outside of our building have with the brand.

Every day, I am surrounded by passionate individuals who are determined to drive culture forward. The core of “Serve Youth” does not change no matter whether someone sees youth as an age, or a mindset.

Ariana J.

Global Communications Specialist