Converse began in 1908 in Malden, Massachusetts as a rubber shoe company specializing in galoshes. Soon after, we started using our rubber to make sneakers. In 1920, we renamed our canvas basketball sneaker the "All Star." The name stuck. What didn’t stick was their intention. We made them to sink jump shots on the court. You, however, made them into something more… and started wearing our sneakers to do whatever you wanted. You played music, made art, skated the streets and kicked back. You customized them with pen, pins and paint. You made them your own. You did everything to them, and in them. You unleashed our sneakers' potential.
To this day, this spirit continues with all of our sneakers and apparel. As soon as you put them on and start doing your thing, their true life begins. You define them. You determine their journey. They become a one-of-a-kind celebration of your individuality and self-expression. They become a part of you.