converse platform marketing supervisorChina Apply Now Date posted 12/19/2018 Schedule
Converse is the story of a sneaker that started on the court and moved to the stage and street. We’re a company ready for change and that’s who we hire: the most malleable, the most innovative, and the most creative. Our clothes and sneakers have been worn by rebels, rockers, rappers, artists, thinkers, and individuals. So that’s why we hire individuals. So we’re speaking the same language.
If You Get People, You’re Our People
Sure, there’s a whole science behind marketing. But behind that is real people. With needs and wants and quirks and dreams. And we need someone who gets people, who knows how to find our people. The creators, thinkers, and rebels who find themselves at home putting on some Converse. You’re the one that shows them we’re the same. You’re the connector.
·Platform marketing planning: support line manager to develop a strategic, holistic and result-driven marketing plan to power up digital and accelerate the business growth of wholesale ecommerce platforms (JD, VIP etc.)
·Platform partnership: pitch and manage innovative platform programs to increase brand awareness, acquire fan/customers and ultimately drive sales
·Content marketing: partner with marketing and e-commerce to create platform focus content; liaise with platform content team and MCN to increase traffic and conversion of content channels
·Performance marketing: consistently plan, supervise and track in-site media investment to reach and convert right consumers with excellent ROI
·Cross function collaboration: work closely with e-commerce, marketing and merchandising team on cross functional projects
·Budget Management: supervise ecommerce marketing budget plan & allocation and make every expense efficient.
·Monitoring & reporting: keep monitoring all e-commerce activities results and KPI and adjust when necessary;Monitoring industry trends, best practice and competitor activities.
·Minimum of 3 years’ experience of e-commerce/ e-commerce marketing, experience with JD.com/VIP is a plus.
·Deep understanding of the ecosystem of wholesale ecommerce platforms.
·Solid capability to create Ecommerce marketing strategy and plan.
·Strong analytics skills, good at numbers.
·Excellent presentation, communication and influencing skills.
·Proactive, practical and hands-on approach.
·Good MS Office skills.
·Fluent in English, written and spoken.
Converse is more than a company; it’s a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we’re different.Apply Now