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Converse - Brand Site & WeChat Business Director

Shanghai, China Date posted 08/22/2019 Schedule

Become part of the Converse Team

Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it’s about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team.

Without You, We’d Just Be Collectors of Our Own Stuff

Business equals selling stuff. That’s the basic model. The more complex awesome model is creating stuff that people identify with and then you figuring out how to get it to them. We need people like you: creative, dynamic problem solvers who see it as more than business. Who see it as giving people the tools of self-expression and individuality.

In some ways, you know us. Converse has been making Chuck Taylor All Star and One Star sneakers since we started over a century ago, and now we work to make new street style classics. What you wear defines sport, street, and creative culture, and we’ve been redefining it with you all along. When you wear Converse products, you create a culture of authentic street style simply by being yourself. Whether they’re on the feet of a ‘70’s basketball star in a history book or on the street with you today, Chucks have always signified cool...because you wear them. We don’t know where you’ll go, but we know you’ll take Converse to the future with you. 

Founded in 1908, it has been part of the Nike Inc. family since 2003.


  • Build Converse owned digital ecosystem through brand site and future Converse omni-channel strategy and execution
  • Lead and drive day to day business operation for brand site and Wechat mini program to drive business result
  • Work closely with cross functional team to enhance consumer experience from merchandising, UX, and CS perspective
  • Devise and implement brand site and Wechat development strategies
  • Work with global and upcoming brand site development and app strategy 


  • 10+ years of professional work experience in an international company and/large retailer, including 5+ years of work experience in Digital Commerce business functional areas including marketing, merchandising, operations, analytics or sales

  • Strategic thinking, drive the future, champion and embrace change

  • Manage matrix structure, ability to work with x-functional business partners

  • Previous experience working with a premium positioned brand and understanding tactics that can both build and potentially erode brand equity a plus

  • Solid project management and planning experience required

  • Exceptionally strong analytical skills & comfort with getting deep into the numbers. Proven capability to use data to drive business decisions & plan optimization

  • Excellent written and verbal English communication skills, including being able to create and deliver dynamic presentations on complex business issues

Converse is more than a company; it’s a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we’re different.

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