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digital analyst - converse

Hilversum, Netherlands Date posted 05/22/2019 Schedule Full-time

Converse is the story of a sneaker that started on the court and moved to the stage and street. We’re a company ready for change and that’s who we hire: the most malleable, the most innovative, and the most creative. Our clothes and sneakers have been worn by rebels, rockers, rappers, artists, thinkers, and individuals. So that’s why we hire individuals. So we’re speaking the same language.

Without You, We’d Just Be Collectors of Our Own Stuff

Business equals selling stuff. That’s the basic model. The more complex awesome model is creating stuff that people identify with and then you figuring out how to get it to them. We need people like you: creative, dynamic problem solvers who see it as more than business. Who see it as giving people the tools of self-expression and individuality.

Converse EMEA – Digital Marketing Analyst

Converse is the story of a sneaker that started on the court and moved to the stage and street. We’re a company ready for change and that’s who we hire: the most malleable, the most innovative, and the most creative. Our clothes and sneakers have been worn by rebels, rockers, rappers, artists, thinkers, and individuals. So that’s why we hire individuals. So we’re speaking the same language.

We need people like you: creative, dynamic problem solvers who see it as more than business. Who see it as giving people the tools of self-expression and individuality.

Scope and Responsibilities

Reporting directly to the Digital Analytics Manager, the Digital Marketing Analyst will be responsible for delivering insights which shape decision-making around e-commerce for one of the most iconic brands in the world.

Your responsibilities will include:
• Analyze the impact of performance marketing initiatives and campaigns on online consumer behavior, conversion, revenue and ROI
• Conduct quantitative analysis to provide actionable insights to drive improvements in marketing effectiveness and online revenue growth.
• Create forecasts for KPI performance and marketing channel
• Create reporting solutions for KPIs across Converse’s digital channels in self-serve dashboard formats to drive effective business decision-making for key stakeholders
• Collaborate with performance marketing team to determine KPIs and measurements of success of owned channels and campaigns

#LI-EMEA
Qualifications: Qualifications
• Bachelor’s degree in Statistics, Math, Sciences, Economics or a related field
• Minimum of 2 years work experience in web/marketing analytics
• Passion for digital and driving business decisions with data and analyses
• Excellent quantitative skills and the proven ability to analyze, synthesize and distill large volumes of data down to key takeaways
• Experience working knowledge of web analytics tools, experience with Adobe Analytics and Tableau preferable
• Strong understanding and experience in marketing channel attribution models
• Proven ability to present strategies and make recommendations to senior management
• Proven ability to present actionable insights from analytics findings and to make clear recommendations to senior management
• Self-starter mentality and enjoys working in a fast-paced environment

Converse is more than a company; it’s a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we’re different.

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