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converse platform marketing manager

Shanghai, China Date posted 12/19/2018 Schedule

Key Responsibilities

·Platform marketing planning: support line manager to develop a strategic, holistic and result-driven marketing plan to power up digital and accelerate the business growth of Tmall

·Platform partnership: pitch and manage innovative platform programs to increase brand awareness, acquire customers and ultimately drive sales

·Content marketing

oWeitao management: maximize fan acquisition and build strong connection with fans through weitao

oContent creation: partner with marketing and e-commerce to create assets and contents that can elevate consumer experience and optimize conversion on Tmall

oContent channel optimization: manage content agency to increase traffic and conversion in platform content channels

·Performance marketing: consistently plan, supervise and track in-site media investment to reach and convert right consumers with excellent ROI

·Cross function collaboration: work closely with e-commerce, marketing and merchandising team on cross functional projects 

·Budget Management: Supervise ecommerce marketing budget plan & allocation and make every expense efficient.

·Monitoring & reporting: Keep monitoring all e-commerce activities results and KPI and adjust when necessary; Monitoring industry trends, best practice and competitor activities.

·Other duties as assigned


·Minimum of 5 years of work experience with 3 years’ of Tmall platform marketing experience

·Extensive experience with and deep understanding of Alibaba ecosystems.

·Solid capability to create Ecommerce marketing strategy and plan.

·Strong analytics skills, good at numbers.

·Excellent presentation, communication and influencing skills.

·Proactive, practical and hands-on approach.

·Fluent in English, written and spoken.


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