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web analytics & audience integration lead

Boston, Massachusetts Date posted 07/09/2019 Schedule Full-time

The Web Analytics & Audience Management Lead will be responsible for the data collection, integrity, and tag management of, in addition to leading our consumer audience platform. This role will combine a unique blend of hands-on web data integration and global stakeholder management to ensure our site analytics evolve at the speed of our consumers. This role is expected to have a blend of hands-technical expertise and strong digital commerce business acumen. They will lead the process full-circle from implementation, tag performance strategy, support, audience creation, data integrations, stakeholder management, etc.

  • Is responsible for the implementation of new site variables and marketing tags on, globally— from both a technical and stakeholder management aspect
  • Is responsible for the application management of our audience segmentation tool inclusive of data integrations, data integrity, conducting trainings to enable business users, and a SME in the functionality and new capabilities
  • Owns and implements best practices with cookies and privacy
  • Ensures site performance optimization strategy in regards to tagging
  • Works within an agile framework, handling a backlog and working with business stakeholders to align sprints with requirements and timelines.
  • Partners closely with site developers to document & communicate requirements, and ensure timelines, and site performance.
  • Engages with third party marketing agencies to deliver against their tagging requirement and runs loop of testing/feedback
  • Leverages hands-on JavaScript knowledge and data layer engineering expertise
  • Leads testing and web debugging of new implementations and current implementation 
  • Owns engagement and vendor management with our tag and audience management system vendor, Tealium
  • Develops documentation/processes around implementation and provides timely production support for bugs
  • Supports the strategy for data processing, segmentation, attribution, and other business rules

We are looking for:
  • Bachelor's degree in Statistics, Business, Finance, Computer Science, Marketing, or a related field.
  • Minimum of 5 years experience in web analytics working with tag implementations in an ecommerce environment
  • Hands-on with JavaScript and confirmed experience with data layer implementations
  • Expertise in leveraging tag management systems (specifically Tealium IQ), including the ability to write custom JavaScript within the tool.
  • Expertise in both backend/front end of Adobe Analytics (Omniture) or similar tool, and website data collection and processing
  • Ability to both technically execute web engineering projects, and project manage business stakeholders
  • Experience working in an agile framework and owning backlog management
  • Understanding of overall retail data architecture and how operational sources connect with site data sources for a complete view of the consumer
  • Confirmed ability to translate complex technical solutions into user-friendly training and ad-hoc support

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