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general manager, basketball - converse

Boston, Massachusetts Date posted 05/29/2019 Schedule Full-time
Converse serves the daring spirit of youth. Recently, Converse—the original basketball Brand—unveiled its new performance basketball silhouette: The All-Star Pro BB. The sneaker and moment mark the Brand’s official return to performance basketball, the sport it helped to galvanize more than 100 years prior.

We are seeking a GM, Basketball to build and lead this new segment of our business.

In 1917, Converse introduced the Non-Skid, the first athletic sneaker specifically engineered for a new sport that was gaining popularity in the United States – basketball. In 1922, a basketball player who joined Converse as a salesman would host the first-ever basketball clinic in North Carolina.

With access to Nike, Inc.’s pipeline of innovation and collaboration in the development process, the All-Star Pro BB delivers on the promise of peak performance and ushers a new era of design for the Brand — one that reimagines iconic Converse DNA to represent style and performance function.

As the GM, Basketball you will be responsible to:

- Further develop and strengthen the Converse basketball vision & strategy (multi-year) along with key stakeholders at the executive level including; strategy, product, marketing
- Take our basketball business beyond launch and successfully cultivate growth at the intersection of performance and lifestyle
- Develop and nurture consumer-oriented plans for developing basketball business within the Converse brand
- Develop and enable the brand to tell basketball stories and vision
- Obsess the Converse basketball consumer (performance and lifestyle) in the creation of our basketball offense
- Partner with product creation and other cross-functional teams to drive end to end basketball business
- Lead & Drive an agile business unit – successfully bring others along with the vision
- Drive consumer association between Converse and Basketball
- Enable the geographies to build & scale basketball business across the globe. Empower them with what they need from our teams to be successful
- Contribute to the leadership team culture, success and commitment to growth. Create Organizational energy and passion around the Basketball opportunity for Converse
- Build & Lead a cross-function and effective team. Ability to apply an entrepreneurial approach to resourcing and maximizing resources

Qualifications: - Ability to set a vision and strategy, align and engage team members around that vision and strategy
- Entrepreneurial or start-up business experience
- Possesses a Consumer First Orientation and a Digital-Mindset
- Has led and managed cross -functional teams; fosters team work
- Leading or managing sports marketing assets; build meaningful partnerships (internally and externally)
- Understanding of Sneaker culture and basketball culture
- Understanding of Direct and .com business models
- Experience in helping to shape or create the marketplace, serve customer experiences, disrupt the market
- Excellent business and financial acumen
- Resourceful, innovative and flexible, with the ability to set and define priorities and drive strategic tradeoffs
- Flexible and capable of changing and adapting to accommodate internal and external circumstances
- Highly motivated and collaborative with a willingness to learn
- Excellent inter-personal relationship skills
- Strategic, analytic and structured thinking ability

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