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Digital Product Manager, eCommerce

Boston, Massachusetts Date posted 08/06/2019 Schedule Full-time

Leading with Digital, Converse is setting a bold strategic plan to enable and inspire consumer self-expression by positioning as the first and best source for authentic Converse products and experiences.

As a key member of the Digital team, the Digital Product Manager will help drive the strategy, partnering with a cross functional team to deliver new features and functions that will delight customers and drive meaningful business results.

You will inform and help execute the product vision, manage the end-to-end lifecycle for assigned features/functionality and execute a prioritized product roadmap based on a strong understanding of consumer needs, insight and in-depth data analysis.

The Work:

As a Digital Product Manager for you will partner closely with our Technology, Brand, User Experience and Global and Regional Digital Commerce teams to:

  • Plan and inform prioritization of ongoing capability enhancement roadmap
  • Identify opportunity spaces and recommend relevant features, capabilities and tools for prioritization.
  • Analyze customer insights, industry trends and analytics for assigned features.
  • Define business requirements for key capabilities through user story identification and development.
  • Partner with User Experience team on how customer experience will be implemented.
  • Partner with Analytics team on KPI measurement and insights.
  • Partner with Testing and Optimization team on learning agenda and opportunities.
  • Partner with Digital Technology on development, user acceptance testing and ongoing releases.

  • 5+ years of digital product management experience with an ecommerce business.
  • Proven record of collaborating with cross functional teams through ideation, design and delivery of digital products.
  • Understanding of ecommerce landscape including technologies and vendors and how to leverage to unlock business opportunities.
  • Passionate advocate for the customer with experience in consumer research and testing methodologies.
  • Strong acumen for web analytics and a knowledge of how KPIs translate to business value, and ability to build ROI driven business cases for new features and capabilities.
  • Experience delivering enhancements in an iterative design and development process that leverages agile principles.
  • Team player with strong communication and collaboration to build strong relationship with cross functional partners and stakeholders.

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