Converse, Global Brand Management Senior Manager

Boston, Massachusetts

Become part of the Converse Team

Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it’s about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team.

If You Get People, You’re Our People

Sure, there’s a whole science behind marketing. But behind that is real people. With needs and wants and quirks and dreams. And we need someone who gets people, who knows how to find our people. The creators, thinkers, and rebels who find themselves at home putting on some Converse. You’re the one that shows them we’re the same. You’re the connector.

We’re looking for a Global Brand Management Manager to be an integral member of the Global Brand Management team! In this role, you will be responsible for assisting in the development of outstanding seasonal integrated marketing plans that build brand and business impact for the Converse brand! Through cross functional and cross geo teamwork you will help drive the future of the brand as an authentic street-style brand that serves youth. 

The ideal candidate is a self-starter, standout colleague and has proven experience delivering positive results. To be successful in this role, this person should have expert communication skills, both written and verbal as well as have a deep knowledge of digital and new platforms. This candidate should be creative and have their finger on the pulse of the current culture and trends in the marketplace. 

If this is you, you’ll support the creation of strategic marketing plans, briefs, concepts and creative implementation, owning specific projects/launches within a season. Putting the consumer at the center, you'll utilize insights to drive the plans with a digital first mentality.

You’ll need to build and maintain collaborative relationships with key partners within the organization. Partnering with Brand Planning, you will hindsight each season to garner key takeaways for the future. Having a passion for the sport and culture of basketball is essential to this role, as this person will be working on seasonal and basketball marketing plans. 

Reporting directly into the VP of Global Brand Management, this position will work day to day with peers in Brand Creative, Integrated Digital, Entertainment, Sports and Community Marketing, Communications, Digital Direct, Energy, Brand Planning and Brand Operations. You’ll also be working closely with the Brand Management teams in North American, Western Europe, China and Global Partner Markets in addition to working cross-functionally with Innovation, Design and Product Merchandising.

-  Bachelor's degree in marketing, business or related field. MBA optional.

-  5+ years in consumer marketing, digital marketing or related experience including strategy, planning and implementation, delivery and creative thinking/idea generation experience.

-  Knowledge of the industry, competition and marketplace trends.

-  Connection and understanding of the new and digital platforms.

-  Deep connection to culture and creativity and the intersection.

-  Experience of working cross-functionally in a matrix organization.

-  Strong communication, written and verbal and excellent presentation skills.

-  Possess critical thinking and problem-solving abilities.

-  Able to meet travel requirements for the position and ability to travel abroad.

-  Able to work well autonomously and in a team setting.

Converse is more than a company; it’s a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we’re different.


Whether it’s transportation or financial health, we continually invest in our employees to help them achieve greatness — inside and outside of work. All who work here should be able to realize their full potential.

Employee Assistance Program
Employee Stock Purchase Plan (ESPP)
Medical Plan
Paid Time Off (PTO)
Product Discounts
Summer Hours